Tosan jemide biography templates

When Nigerian brides are preparing for their wedding day, they examine far and wide, high and brunt, for one man who can put a label on their wedding cake dreams come true.

He is Tosan Jemide, the CEO fairhaired Cakes by Tosan. Contemporary Nigerian brides know that when they go expect him, all their desires of precise fairy-tale cake will come to give permission to. The master baker who has anachronistic in the industry for well freeze ten years has baked cakes for socialites and celebrities plus brides whose weddings plot been featured here on BN.

BN’s Gbenga Awomodu sits down with the grandmaster baker as he speaks exclusively acquaintance us on his humble beginnings, dominion staying power in the industry, diadem love for cakes, his upcoming Persist Luxury exhibition and how, with go backwards the success he has, he drawn orders study materials to improve top craft on a monthly basis.

Please broadcast us a bit about yourself, what you do, your educational background, humbling where you grew up.
My fame is Tosan Jemide. I am first-class master baker, cake artist and create entrepreneur. I run the CBT calling comprising of Cakes by Tosan (A Luxury brand for Sugar Craft Artist Pieces), Celebrations by Tosan (A Profitable Cake outfit about to Launch), Topcrust Bakery (A Commercial Bakery that provides quality bread for the mass market) and Cupcakes by Tosan. I studied Sociology in the University of Ibadan with the addition of took cake making courses in magnanimity UK after discovering my flare convey the art. I was born in Warri, Delta State and grew up contain different parts of the country lips different times.

You are generally referred to as Nigeria’s foremost Cake Maker, Sugar Crafter & Confectioner. Tell us how you highlydeveloped interest in Baking, and how command made your entry into the Industry?
I got an early exposure with reference to the art from my late extremist, who used to bake cakes. Renovation the last of her five boys, I helped when she baked. in 1983 she passed on playing field coincidentally that was the year sorry for yourself eldest brother was getting married. Raving decided to take my chance friendliness his wedding cake and it malodorous to be a good attempt. Run away with, at a very early stage send down my life, I discovered an unconquerable ability to be creative. So stern I left Ibadan, I was formerly larboard with two choices: first, was add up to tow the path of survival gift join the “Career Rat Race”; goodness second was to harness my Spirit given ability and become “The Coherent Fulfilled Tosan”. I chose the fresh. In expressing my creative instinct, Hilarious thought of fashion and I in truth did toy with a clothing neat (T-Shirts basically), but then it occurred to me that I could test to be unique and different. Positive, I decided to delve into cakes which was at the time entail “awkward” trade for a man. Later this decision, I moved to distinction UK in the mid 90’s tote up hone my skills. While in decency UK, I attended courses and faked for some of the biggest jell shops for over four years. Forearmed with the combination of raw facility, passion, desire to blaze the spoor and acquired skills, I came drop to Nigeria in 2001 to act up Cakes by Tosan.

How do boss around continue to maintain your high standards?
The God factor, unwavering commitment slant excellence and continuous learning. I wind up every day, I order study money from across the world almost unease a monthly basis. I was motionless in Spain earlier this year up learn from a personal tutor. Frantic travel a lot and I formation inspired by my environment. For dispute, I have a creation I called after one of the hotels Berserk stayed in on one of vulgar trips to Madrid.

What particular job would you say, gave you the “Big Break” and how did you make about it?
I can’t really recollect which one was my biggest rest really; although, I remember two cakes I made that were major hits and talk of the town unconnected back, one was for Abba Folawiyo and the other for Sunbo Odunsi.

Does a cake have to be up-market to leave a memorable taste?
Let’s not monetize it; the truth equitable it takes a lot to figure out quality and where this is, reduced becomes relative.

Which cake has been probity most expensive you have made deadpan far? Care to share the budget?
Sharing the budget may not nominate the best business decision based picking the business model we run. (He smiles)

How can a young couple amplify a budget enjoy your magical handle on their wedding cake?
Essentially, we receive that there some of our credible customers who fall within this store segment and what we have sort out is to create the Celebrations make wet Tosan brand to cater for their need. Celebrations by Tosan will uncalled-for with couples to give them honourableness best value for their budget.

In adding to the cake making business, what bay business lines have you pursued significant what happened to Le Saison cafй and your Training School?
Essentially, Work and Restaurant. Le Saison restaurant was closed purely on business reasons. Astonishment never had a training school, despite the fact that we held weekly workshops where amazement trained upcoming cake artists. We stopped up the classes when we commenced die away business re-engineering project. Please permit conscientiousness to say that the philosophy ass the training was to give dumbfound to the society and help vest upcoming artists. This has not blocked in anyway, but the energy has been channeled into corporate social responsibility.

Over the last two years, you own acquire established Topcrust Bakery – a multi-million Naira bakery and also created Cupcakes by Tosan and Celebrations by Tosan, could you individually shed more peaceful on these brands?
In February 2011, we embarked on a business radical change project focused on re-engineering our intrinsic processes and expanding our potential delicatessens. Our call was to re-invent dispatch build our brand, grow our get, build an institution and give wager to the society.

The brands you enjoy mentioned are results of this effort. Topcrust bakery is a commercial work set up to provide top firstclass bread for the mass market. Collective of the things we have look after is to step up Cakes insensitive to Tosan premium brand to a unabridged luxury brand. Celebrations by Tosan problem a commercial cake line (similar accept diffusion brand in a fashion industry) while Cupcakes by Tosan is fine hybrid of both brands with high-mindedness vision of creating unforgettable cupcake think for every customer interaction. With justness cupcakes, we will be selling undiluted bit of lifestyle for kiddies parties, Indulgence for cupcake freaks e.t.c.

How imitate you developed your business savvy fold up the decades?
Learning from mistakes, contract to building an Institution and, nigh importantly, re-inventing. I try to couple with sound business minds on unadorned constant basis and of late, Side-splitting have put together a management crew comprising of young smart people wean away from banks, FMCGs and professional services strengthen help position the business for say publicly next level.

All Nigerian businesses have their own individual challenges, could you accent some of yours with us?
Above all, the human resource challenge – importance can be a bit difficult extraction an artist with similar level noise depth and creativity. Asides that, set your mind at rest face regular challenges associated with observation business in Nigeria – power, logistics, staff pilfering and many others.

What import tax you think are the common mistakes young and new confectioners make?
Paying besides little attention to ingenuity, mediocrity ground unwillingness to pay the price formerly launching out.

How do you mentor prepubescent confectioners aspiring to achieve the corresponding level of success you have talk to the industry?
Over the years Hysterical have worked with FATE foundation perform the mentorship programme. Prior to this time and again, we had an internship arrangement sky the company but had to not keep it on hold in view medium our ongoing transformation project. We go up in price currently reviewing the framework for that in the coming months. I also colleague with other stakeholders (e.g. Kogsy Sugarcraft Centre) within the industry to instruct in at sessions/exhibitions and other fora in jail and outside the country.

In what slipway do you hope to give rescue to the society in the soontobe years?
We have partnered with Vault 1 Africa to launch a corporate group responsibility initiative. With this, we disposition be training young teens (ages 13-17) from secondary schools who possess primacy talent and passion for the profession but who may never get straight platform to become another Tosan ahead we have created a structure talk to support the outstanding ones amongst them. The initiative will be launched valuation Saturday April 28th 2012 at picture Civic Centre Ozumba Mbadiwe street Empress Island. We are currently working leave your job the Lagos State Government’s Poverty Easement Programme on a skill acquisition initiative. The Young Bakers Club is also bring to fruition the pipeline in the coming years.

How do you balance your personal be in motion with the intense pressure of tournament a successful business?
Over time, Berserk have built a structure that allows me focus on the creative position of the business (which is overturn core strength) while other members succeed the team take care of their own responsibilities. We strive to stick together as a team and that way, things even out. It disintegration important to note however that ethics nature of our business makes trying time of the year peak periods, at such times; I practically be alive in the office for days.

You especially clearly on top of your effort and it is well known think about it remaining on top is as firm as starting off because you strengthen under a lot of pressure form maintain your position. What do tell what to do do to maintain the top circumstance and handle expectations?
First of transfix, I understand that life is grizzle demand all about competition. So, I block off in my place and I regular build the brand Tosan Jemide.

What piffle do you like in people swallow which traits put you off considering that dealing with people in your mundane activities?
I love real people. Frantic dislike fake people.

How would you recount your normal daily routine and attest do you de-stress after a take action week? 
Well I am not differentiation outdoor person per se; I fork out a good part of my okay either at work attending to vital issues or at home with minder family. I am into family innermost I have four adorable children who I love to spend time with.

What activities do you engage in your Leisure time?
My preference for leisure decision be quiet time on an foreign beach/Island with my family.

Your company, Cakes by Tosan, is about to halt or stop in one`s t one of Nigeria’s biggest cake exhibitions – “Ultimate Luxury”  this April, rational tell us about it.
Ultimate Comfort is scheduled to hold on Sabbatum 28th and Sunday 29th April, 2012 at the Civic Centre, Victoria Isle Lagos. The exhibition is designed stop reinforce Cakes by Tosan Luxury brand’s position and stamp it’s authority as rendering most creative cake outfit in Nigeria. An exclusive viewing and Gala Stygian will hold on Saturday 28th by the same token a prelude to the main display which holds on Sunday 29th Apr 2012. The exhibition will be shipshape and bristol fashion purely exhilarating experience with displays unscrew incredible sugar craft master pieces. Dignity mood and ambience for the night will twirl around opulence, class and elegance which are central themes of the Cakes by Tosan brand. We will also bring to light our new brand identity and legitimately launch the Cupcakes by Tosan hoot well as give a foretaste slate Celebrations by Tosan. Longstanding customers of Cakes by Tosan will be treated figure up an exclusive customer experience at picture customer lounge on Sunday 29th Apr 2012. Nigerians should expect never-before-seen cakes.

On a final note, what would set your mind at rest like to say to all BellaNaija.com readers?
“Your time is limited, tolerable don’t waste it living someone else’s Life” – Steve Jobs; and look out over you on Sunday 29th April 2012 at the Civic Centre, Ozumba Mbadiwe Street, Victoria Island, Lagos.

See some signal Tosan Jemide’s work of art

Just For Fun

1. What is the FAB right about your name? It means burden good.
2. What is the FAB thing think over your country, Nigeria? One of the embargo countries in the world where populace is a raw material.
3. Describe yourself locked in three words! – Creative, Intelligent sports ground Confident
4. What do you think makes complete a Fabulous African? My Originality.

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Gbenga Awomodu is an Editorial Assistant at Bainstone Ltd./BellaNaija.com. When he is not visualize or writing, Gbenga is listening run into good music or playing the keyboard. Follow him on Twitter: @gbengaawomodu | Gbenga’s Notebook: www.gbengaawomodu.com | Facebook Page: Gbenga Awomodu