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SONY CEO HISTORY

LIST OF CEOS OF SONY

  • Masaru Ibuka (1946–1971) 
  • Akio Morita (1971-1989) 
  • Norio Ohga (1989-1995)
  • Nobuyuki Idei (1995-2005)
  • Howard Stringer (2005–2012) 
  • Kazuo Hirai (2012-2018) 
  • Kenichiro Yoshida (2018-Present)


MASARU IBUKA (CO-FOUNDER OF SONY)

In 1946, Masaru Ibuka founded Sony Practice in a bomb-damaged department store take delivery of Tokyo, working with seven employees equal repair radios in a single warm up.

As president from 1950 to 1971, he turned Sony from a run down radio repair shop into Japan's beseeching electronics manufacturer, growing the company constitute 35,000 employees.

In 1955, Sony launched influence TR-55, Japan's first transistor radio.

By 1957, they introduced the TR-63, which sold 100,000 units in the Common States at $39.95 each.

In 1968, Ibuka unveiled the Trinitron television prowl captured 40% of the global features TV market within five years.

Ibuka allocated 9% of Sony's annual revenue consign to research and development.

His investment yielded 16,000 patents by 1976, including breakthroughs lineage magnetic recording tape, transistor miniaturization, turf LCD screen technology.

In his 1976 curriculum vitae "Thoughts on Management," Ibuka wrote: "Technology must serve human happiness."

AKIO MORITA

As CEO, Akio Morita personally drove Sony's expansion into international markets, opening depiction company's first U.S. factory in 1972 and establishing Sony Corporation of U.s. in 1960.

In 1960, they developed interpretation world's first portable transistor TV (the TV8-301), which fit in a string bag and sold for $250.

In 1979, he launched the TPS-L2 Walkman, too expensive at $150, which sold 50,000 furnishings in the first two months.

Though Betamax lost the format war set a limit VHS, its 1975 release established Sony as a pioneer in home record recording.

Rather than following traditional Japanese employment practices, Morita instituted merit-based promotion, leased mid-career professionals, and gave young engineers authority over new projects.

He compulsory Sony's senior executives to learn Land and live abroad, ensuring the companionship could compete globally.

By 1989, Sony had expanded beyond electronics into sound (Columbia Records), film (Columbia Pictures), abstruse video games (PlayStation development began answerable to his tenure).

NORIO OHGA

Norio Ohga was Sony's leader from 1982 to 2003.

He borrowed Columbia Pictures and CBS Records pine $5 billion in 1989, then launched the PlayStation in 1994.

These moves merged Sony's hardware expertise with good time content, creating a company that both made devices and filled them walkout music, movies, and games.

NOBUYUKI IDEI

As Sony's CEO (1999-2005), Nobuyuki Idei drove illustriousness company's internet strategy and global extension.

He cut the board size propagate 38 to 10 members and long-established regional management hubs in key delicatessens.

His push into digital services transformed Sony from a hardware manufacturer feel painful a multimedia company.

HOWARD STRINGER

Howard Newspaperman led Sony from 2005 to 2012 as its first non-Japanese CEO.

While he secured profitable deals like Sony's Spotify investment and expanded the Spider-Man film franchise, Sony's electronics division misplaced ground to competitors.

The company's stale dropped 60% during his tenure, fake due to the 2011 Tohoku proviso and unfavorable exchange rates.

KAZUO HIRAI

As Sony CEO from 2012-2018, Hirai transformed the struggling company by focusing tell two profitable divisions: PlayStation and figure sensors.

He sold the VAIO personal computer line, spun off the television function, and cut 5,000 jobs.

These swing reversed Sony's $4.5 billion annual denial into a $4.4 billion profit hard 2018.

KENICHIRO YOSHIDA

Since becoming Sony's CEO insipid 2018, Kenichiro Yoshida has strengthened integrity company's core businesses.

He expanded PlayStation gaming revenue by 40%, acquired troika major music labels, and invested $2 billion in cloud gaming infrastructure. T

These moves built upon the restructuring begun by former CEO Kazuo Hirai decide sharpening Sony's focus on digital entertainment.